EuroSmartz - a global force in business application innovation

Martin Schenkel - The Founder of EuroSmartz, CEO and Chief Engineer:

While working for the Apple New Zealand in the early 90s, I identified a need for a CRM and quotation system before the term CRM was even coined. I developed the software in conjunction with sales companies in various sectors until it was ready for commercial release in 1994 when I created the EuroSmartz Company to market and distribute SaleSmartz. The SaleSmartz software suite was built for Mac and PC and is still actively in use to this day, over 30 years later.

When the iPhone started gaining traction in 2008 I became interested in creating software solutions for the new platform. I saw a steady stream of apps using GPS and other new features but my real focus was on empowering the iPhone with business functionality. The first app I created in this sector was a web and image printing app called simply "Print", in November 2008. Initially there was mixed feedback about accepting the iPhone as a business tool and some people could not understand the need for printing as it was just a phone. As history now shows, the printing functionality that was introduced at that time has now become an integral part of the iOS. The Print app was downloaded over 750 times on the first day alone, and then grew exponentially as using the iPhone for business uses became a key driver of sales.

Apple recognised this contribution to the iPhone platform and featured my EuroSmartz app "Print n Share" in the Office iPhone TV commercial in 2009. This publicity propelled EuroSmartz into one if the most successful business application developers on the App Store. After the success of these apps, my brother Ian Schenkel later took on the role of sales and marketing for a period. Ian featured in many trade publications and video interviews which further promoted the EuroSmartz brand.

In 2010, PrintCentral was released in conjunction with the iPad and opened up a host of new features and was then featured as "App of the Week" in the UK and European iTunes App Stores.

As well as advanced document management and printing solutions, EuroSmartz is well known for the advanced email app "AltaMail". Originally released in 2009, AltaMail was completely redesigned in 2017 as a further extension of the iOS platform by providing true desktop email functionality on a mobile device. The multitude of features include advanced rules for email processing, filters, custom layout and also email time management for office hours. AltaMail was further enhanced in 2019 to integrate a large range of Work-Life Balance email management features.

Contact us for more information or press details or check us out on the App Store. Our helpdesk support is available around the clock, if needed, to get our customers setup as quickly as possible and to learn more about the features of the apps.

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